Pinterest is a platform many people know about, but too few companies use as often as they should. This leaves a huge competitive advantage to those who do. While it’s true that Pinterest is not nearly as large as Facebook, Twitter, or Instagram, it still boasts millions of users. More importantly, Pinterest users tend to be highly engaged, and not only share content they find — but make purchases based on what they come across.
Who uses Pinterest?
An estimated 70% of Pinterest users are women. For women, Pinterest is typically used as a way to get ideas or inspiration. Men tend to use Pinterest as a way to bookmark images they want to revisit later. In both cases, users on Pinterest want to see unique things they haven’t seen before. So if you want to attract interest, you really need to stand out.
What types of images do best?
Like those we previously discussed, there is no single formula for success on Pinterest. At the same time, there are some statistically significant elements that can be used as a starting point. For example, pinning regularly is key to getting your brand into the minds of Pinterest users. Also, you should use vibrant and unique images that quickly catch a their eye. Images should be clean and professional.
Ultimately, Pinterest is a great place to engage with social media users, but it tends to require more work and dedication than some of the others. While it’s a great idea to have a presence on Pinterest, you might be better off focusing on the others first (depending on your business).
Regardless of the platform, the bottom line is this: give users a reason to like, follow, and share your content. There’s no magic bullet or shortcut. Ultimately, you need to create high-quality content that other people will want to share organically.
Brandr can help you accomplish this with ease. You can create and publish polished, branded content in seconds. Learn more here.