Tweeting to your heart’s content would seem like a solid marketing plan. The more you tweet, the more likely to get engagement and exposure, right? In a perfect world, that plan could work. But you don’t have all day to sit around and tweet, and it will really annoy existing followers.
But what if you could create a core Twitter following in the same amount of time it takes you to put your clothes on in the morning? Ten minutes -- it’s all you need to connect and congregate a Twitter audience.
First things first: Learn the best time to tweet. Have some semblance of a following, and determine the most active times in your Twitter feed. After you’ve posted tweets throughout the day for a couple of weeks, you can then start using either Followerwonk or Tweriod.
Either of these tools will analyze your Twitter viewership to see when you should be tweeting, i.e. the most active days and times. Initial analysis only takes a few minutes. Then you can rerun it every month or so to double check. After you’ve figured out when to tweet, you need a way to compose and send tweets quickly…
Typing Your Tweets
Make the most out of your 140 characters. When composing a tweet, begin with a single idea, question, product, or sharable link. Find SEO-friendly keywords or phrases that make sense for the topic and your brand.
Google Adwords has a free keyword search tool that helps with finding the most searchable keywords. Make your tweets interesting and thought provoking. Avoid straight out sales pitches. Give your Twitter followers a good reason to click and retweet.
Share Tweets in Seconds
Connect your Followerwonk or Tweriod results with an app that automatically tweets on your desired timetable. Popular apps include Buffer, HootSuite, and TweetDeck. With one of these tools, you can pre-prepare your tweets, and send them to your social media management system.
By setting up a posting schedule, everything happens automatically. There’s nothing else you need to do! This can take you about 5 minutes a day.
The Last 5 Minutes
Use your remaining 5 minutes to respond and retweet. This involves hands-on interchange. Getting in touch with your fan base is equally important as regular tweeting. This will keep them engaged, show you care, and cement brand loyalty.
Once you have nailed the 10-minute Twitter solution, you can optimize your tweets with the help of Brandr, the definitive tool for social media branding. Good luck!