Pinterest continues to be the premier platform for those looking for inspiration and project ideas. In September, it reached a cool 100 million Pinners. According to Pew, 42% of all online women have used Pinterest, with the largest regular group of users under 30.
It’s likely that your brand would benefit from a strong Pinterest presence. So how can you get your boards followed and images shared? Here’s how you can maximize engagement in just 10 minutes a day:
Push Your Pins
Start out by pushing your account on other networks. Your blog, emails, and website should have Pinterest buttons that lead straight to your profile. When there’s something share-worthy, be sure you include “Pin This!” buttons that make it easy to share. Descriptions are used to help people find Pins that match their searches. So the more users Pinning your images, the better your SEO will be.
Make Images (And Posts) Worth Sharing
While an interesting title is crucial for something like email click-through rates – the image is what really sells something on Pinterest. Make sure that they stand out from other Pins, so people are drawn to them in a Newsfeed or in a search.
Create content your audience will find worth saving for later. Many shoppers turn to Pinterest to help plan purchases, events, and get better solutions for a wide range of problems. So don’t just push a product – offer inspiration, guidance, and intrigue in your posts.
Create a Variety of Boards
Don’t just stick with your own product content, or few people will want to follow you. Lowe’s Home Improvement, for example, maintains 63 boards, including topics that range from “Hello Fall” to “How You How-To.” They have over 4,600 Pins and 3.4 million total followers.
While much of their best content comes from their own site, Lowes also posts pins from many other places to provide amazing ideas to their followers. Each board is designed to appeal to a very specific target audience, without being specifically branded for Lowes.
Add Pinterest to Your Phone
Go mobile so you can Pin whenever you have a few seconds to spare. That way, any brief moment becomes an opportunity to engage followers and deliver quality content.
By spending just a few minutes a day on these tasks, you can reach many more people who could be interested in your products or services. Start regularly Pinning compelling content, and enjoy the fruits of a growing audience that values you.
You can then take this audience and showcase your own products more often. Or, you can include a watermark of your brand for more subtle marketing. Whatever the content, this will boost brand awareness and credibility, ultimately leading to more sales.
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