Are you ready to elevate your social media marketing? Here are our top 50 tips to follow:
1. Start out slow. You don’t have to sign up for every platform.
2. Keep up with your profiles. Never bite off more than you can chew.
3. Look for where your audience is — some platforms will be more relevant than others, depending on your brand.
4. Post daily. Nearly every platform shows improved engagement levels for brands that post at least once a day.
5. Respond as soon as possible — most customers expect answers almost immediately.
6. Use hashtags on platforms built for them, like Instagram and Twitter.
7. Don’t use hashtags on platforms that are not built for them (like Facebook, Google+, or Pinterest).
8. When using hashtags, research them to avoid embarrassing faux pas.
9. Join public conversations that have to do with your industry, your brand, your products, or a customer experience.
10. Do not join conversations meant for friends and family.
11. Gain social clout through influencers and customer reviews. There’s no stronger validation than unsolicited reviews or endorsements from people your audience trusts.
12. Negative comments and reviews won’t hurt your brand if you respond appropriately.
13. Advertise. Paid advertisements can help you reach a bigger audience with targeted campaigns that have specific CTAs (Calls to Action).
14. Include a CTA in the majority of your posts.
15. Don’t be so serious! Most social media butterflies are not looking to be pushed nonstop to buy products. Let them enjoy their free time browsing through entertaining posts. Create a meme or make fun of yourself a bit.
16. Let people see the authentic side of your brand — what you care about and what really drives you.
17. Don’t be selfish. Curate content and talk about things that benefit your audience (that don’t necessarily benefit your brand directly). Most users are tired of disruptive advertising and tune it out. Try relating to your audience by providing something different and worth their time.
18. Use images — visual content is much more engaging than text, and is processed by the human brain thousands of times faster.
19. Create your own images. Avoid generic images that do nothing for your brand.
20. Add text and design to your images. Branded images are 35% more likely to get engagement than just plain images.
21. Plan content before posting times so you aren’t caught in a last minute rush.
22. Create a content calendar so you can plan for company events, holidays, and occasions.
23. Include engagement and conversion goals. Choose your content medium to help capitalize on your efforts.
24. Create a portable brainstorming list for content ideas that you can access any time — you never know when inspiration will strike.
25. Make sure you craft content around the questions you get asked a lot, even if you can’t provide a clear-cut answer. For example, writing a series of blogs on what effects pool installation pricing, is better than avoiding the topic because there isn’t a flat rate.
26. Answering questions is important for many consumers today. Answering these publicly will help cut down on the time your salespeople spend answering the same questions over the phone. It will also prevent people from becoming discouraged over not finding answers on their own.
27. Hire a ghostwriter to help create content efficiently. A freelance content writer will help you come up with ideas if you need them, but you would still maintain full control over the process. This lets you cut out most of the time spent writing, researching, and proofreading.
28. Establish a content queue for peak posting times.
29. Check the metrics to know where you stand.
0. Realize you will look at the data with specific personal biases, assuming you know why your audience is acting a specific way. Try to think outside the box to read the data objectively and consider all possible angles.
31. Participate in your real life community. You can then use social media to tag those who attended the same event and increase brand awareness.
32. Look for the unusual suspects: take a presence on lesser-known platforms, where there’s fewer brands vying for a top spot with users.
33. Host free webinars where you can offer additional products and services. Make sure your free content is valuable and users will automatically move deeper into your sales funnel.
34. Don’t ignore loyal customers — content shouldn’t always revolve around getting new leads. Keeping your leads is a big part of remaining cost-effective in your social media marketing.
35. Realize it’s a slow process, and growth doesn’t happen over night.
36. Social media isn’t magic: it takes time, effort, and research.
37. Social media can be a very cheap way to promote your brand, but it will take time if you want it to be good.
8. Not everyone is a great marketer. If you own the company and don’t have a degree in graphic design or marketing, then you might want to hire a freelance professional for help.
39. Users can spot the amateurs who are unfamiliar with the platform or with branding in general.
40. Social media is always changing — don’t get too comfortable.
41. Always use images over plain text whenever possible. Use branded images over plain images whenever possible.
42. Use professional equipment and photography basics for a good base image (stock images are never ideal).
43. Add a small watermark or logo to your image, so users can always trace it back to you.
44. Don’t ignore people or other companies that want to connect with you — don’t be aloof.
45. Always be ready to pull the plug on automatic posting if an emergency happens. For example, many brands were embarrassed during the Boston Marathon bombing and other tragedies, when their regularly scheduled posts hit the fan.
46. Never, ever take advantage of a tragedy for your brand’s gain.
47. If you hold a contest, make sure you spot fake profiles set up purely to enter contests.
48. Hold contests and random drawings to improve engagement — everyone loves freebies!
49. Stay relevant — know what your industry and competitors are doing.
50. Research your followers and find out what kind of content they like. This will help you understand what they want from you.
Social media marketing is a great way to open new doors if you’re willing to put in the work. Not all of these tips will apply to you, but take them to heart and you can be confident that your strategy is sound and headed in the right direction.