How to Market to Last Minute Holiday Shoppers on Instagram

The holidays are upon us, and with it the busiest shopping season of the year. It's a lucrative time for many small retailers, especially those that zero in on one group in particular: last minute shoppers.

With over 400 million monthly active users, Instagram is second to only Facebook in terms of popularity. As a visual platform, it’s the ideal place to market directly to those people still looking for the right gift. Here’s how:

Start With a Giveaway

Everyone loves freebies, and the holidays are a great opportunity to reach hungry shoppers. Start out by offering something free. Consider collaborating with another company, for an even bigger giveaway event! Require each contestant to follow your brand and tag friends for additional entries.

Provide Inspiration

Don’t just add holiday-related hasthags to your normal product images -- give them a festive makeover. Have your content speak directly to your audience’s needs by presenting products that look ready for wrapping. Make sure to provide gift ideas that are ready-to-order. Use Brandr to add company logo and texts so anyone who comes across your images can trace them back to you. Above all, never spam hashtags; use only relevant hashtags that place your images in categories where they add value.

Keep Clear Shipping Specs

If you’re shipping a product, then you’ll want to clearly state when purchasers can expect delivery. Remind people to order by a specific date in order to get their gifts in time.

Meet the Tone

It’s important that your brand meets the tone of the season. During Christmas, merry, bright, and sweet are a few of the tones felt. You don’t want to get the tone wrong or you won't resonate with those looking for last-minute finds.

Offer Your Niche

You don’t want to be everything to everyone. If you don’t have a special niche, then you’re just fighting with the generic brands that try to appeal to everyone. Instead, look for what sets your brand apart and what your audience is looking for from you. Then capitalize on this niche with branded content marketing that expounds on what sets you apart.

Are you ready for the holidays? Picture warm, charitable vibes and comfort foods until you’re bursting! It’s a great time for any brand to really shine. Make sure your lights shine brightly by planning ahead for the rush crowd that always shows up for those last-minute finds!