People are blasted with new social media updates constantly — there are 6,000 new tweets every second! Want to stand out from the crowd? Try using more images. Why? Images can make people pause. Examine what you have to say. Even if it’s for a second or two … those few seconds are the difference between awareness and being completely ignored. Social media-savvy companies know this … and dedicate significant design resources towards it (more on this later).
The value of the branded photo
Images are one thing — but branding them takes it to another level. This lets people recognize your updates (and see your brand) even when they’re quickly scanning their feed. However brief, this connection will foster a relationship with potential customers and attract the attention you’re looking for.
There are a few guidelines to follow. Adding your company logo and tagline is a given. You should also use consistent colors, styles, fonts, and language to help build a coherent brand.
The problem many smaller businesses run into is … they don’t have a designer on staff. These aesthetic considerations don’t come naturally, and may even go overlooked. If you can’t afford to hire someone, what should you do? What can you do?
Using the tools at your fingertips
Fortunately, you don’t have to be a designer (or hire one) to brand your images professionally. There are now tools that ANYONE can use to achieve the right look. In fact, there’s a mobile app built specifically for this purpose: Brandr.
Brandr lets you easily modify and add logos, icons, and taglines that help tie your images together. Their team will take your design assets, add any necessary polish, and equip you with an arsenal of ways to show off your brand in style.
Branding images is an easy and powerful way to elevate your social media. Although it might feel impossible without the help of an on-staff designer, Brandr lets you transform any boring picture into something others will think was produced by a design agency.